“Sunscreen is not just about today’s sun - it’s about tomorrow’s skin.”
UV radiation penetrates clouds and windows. Up to 80% of UV rays can pass through clouds; and UVA rays - which are primarily responsible for aging, pigmentation and collagen breakdown - can even pass through glass. That means even when you’re driving, sitting by a window, or working from home, your skin is still being exposed.
Daily sun protection is one of the simplest, most powerful ways to preserve your skin’s health, youthfulness, and longevity. Whether your goal is to maintain even skin tone, prevent premature aging, or reduce the risk of skin cancer, consistent sunscreen use is your best investment in your skin’s future.
Beautiful skin is healthy skin - and healthy skin is protected skin.
UVA rays have a longer wavelength that penetrate deeper into the dermis, causing wrinkles, sunspots, and loss of elasticity. UVB rays are shorter and primarily affect the skin's surface, causing sunburn.
Both UVA and UVB rays contribute to skin cancer and accelerated aging, which is why broad-spectrum protection is essential - every day, 365 days a year.
Mineral sunscreens (zinc oxide, titanium dioxide) physically deflect UV rays and are ideal for sensitive skin.
Chemical sunscreens (like avobenzone, octisalate, tinosorb, anthelios, mexoryl) absorb UV rays and convert them into heat.
Both work effectively. New formulas are designed to be elegant, breathable, and seamlessly blend into your skincare routine. The best sunscreen for you is the one you will wear every day.
Most people only apply about 25 to 50% of the recommended amount. Use about 1 ounce (a shot glass full) for the entire body and a nickel-sized amount (two finger lengths’ worth) for the face.
Apply generously and reapply every two hours when outdoors. Don’t forget to apply on your neck and chest as well.
Sunscreen is essential, but complete protection also includes wearing sun-protective clothing, seeking shade during peak hours, avoiding tanning beds, and practicing sun safety year-round. Think of sunscreen the way you think of brushing your teeth - essential self-care every single day.
Protecting your skin is an investment in its health, beauty, and longevity. Daily SPF use isn’t just about avoiding burns – it is about preserving your skin’s resilience, radiance, and vitality for all the years to come. Your future skin depends on the habits you create today. Wear your sunscreen - every single day.
Because beautiful skin is sun-smart skin.
